Outdoor Adventure

Ashland is a basecamp for year round outdoor fun! Explore this region’s endless trails ideal for biking, running and hiking, crystal clear mountain lakes, including Oregon’s crown jewel, the Crater Lake National Park, and wild rivers to kayak, raft, fish and cool off on a hot summer day.

Wine Country

Named the “next Napa” by Vogue.com, the Rogue Valley AVA is the southernmost winegrowing region in Oregon. It’s made up of three distinct river valleys (Bear Creek, Applegate and Illinois), that extend from the foothills of the Siskiyou Mountains along the California border north to the Rogue River.

Arts & Entertainment

From Tony Award winning Oregon Shakespeare Festival, to local Ashland Folk Collective, and from unforgettable concerts under the stars at the Britt Music Festival to short stories capturing your heart at the Ashland Independent Film Festival. Southern Oregon has it all.

Crater Lake National Park

No place on earth combines a deep, pure lake, so blue in color; sheer surrounding cliffs, almost two thousand feet high; two picturesque islands; and a violent volcanic past. At 1,943 feet deep, Crater Lake is the seventh deepest lake in the world and the deepest in the United States.

Festivals & Events

Check out our curated calendar of annual events and festivals that make Southern Oregon so special. From the Oregon Chocolate Festival to Brine. Brew & Barrel Fermentation Festival, we have something for everyone.

Family Fun

Southern Oregon offers year round adventures for the whole family. From ziplining, endless trails, fruit picking, hands-on kids museum, to gnome door searching in downtown Ashland and outdoor music concerts for the young and young at heart.

Winter Adventure

Mt. Ashland Ski Area is the pinnacle of winter snow recreation in Southern Oregon. Enjoy downhill skiing, snowboarding, and cross country skiing just a short drive from town, or head to one of our mountain lakes for a snowshoeing adventure. There is also a community ice skating rink in Ashland’s beloved Lithia Park, snowmobiling and fishing at Lake of the Woods and Diamond Lake.